Aspyr

Join Our Team

Channel Marketing Specialist

Responsibilities:

Reporting to the Marketing Manager, the Channel Marketing Specialist is responsible for design, development and implementation of company product marketing and distribution programs tailored to the most effective channel and methods available to meet the needs of targeted customers. 

 

Essential Functions:

  • Manage marketing communications (newsletters, webinars, product notifications, etc.) and other marketing activities for the channel

  • Optimize and experiment to improve key metrics that both our company and channel partners care about

  • Create blog content and other helpful resources to arm our channel partners with everything they need to succeed

  • Collaborate with other marketing teammates to ensure our channel partners are considered in every program and campaign and to align all programs and content

  • Create marketing strategies, resources and campaigns targeting company’s resellers, system integrators, VARs, independent vendors, partners, OEMs, private labelers and distributors

  • Evangelize and champion product distribution objectives

  • Design and organize partner events, conferences and meetings

  • Contribute marketing messaging to help customize online promotion efforts

  • Design and implement measurements to analyze program effectiveness and quantify revenue generated from executed channel programs

 

Preferred Qualifications:

  • Bachelors degree in Marketing, Communications, Public Relations or related field

  • 5+ years of experience in online communities, social media, journalism or online marketing

  • Strong writing, grammar skills (samples required)

  • Content-creation experience (samples required)

  • Strong knowledge of best practices for operating social channels (Facebook, Twitter, Steam Forums, Reddit) and awareness of current trends

  • Familiar with Mailchimp, OneSignal, JIRA, Confluence, and Google Suite


 

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.